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Shanghai World Expo , \

Author: HuoWenZuo
Tutor: LiuJie
School: Huazhong University of Science and Technology
Course: Journalism
Keywords: Shanghai World Trade Fair Party newspaper Image advertising Layout resource allocation People's Daily
CLC: F713.8
Type: Master's thesis
Year: 2011
Downloads: 25
Quote: 0
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As a Chinese party newspaper mainstream print media , from the official background , credibility , authority , influence, etc. , this is a few foreign companies , nonprofit organizations , a large selection of state-owned enterprises , especially the various levels of government . When the media face of market competition , the media business not only by issuing more point to advertising revenue , the local government with the image of the party newspaper platform release party newspaper advertising has become an important aspect of business . Although once was canceled image advertising published yet opened all kinds of party newspaper , the shadow image advertising is still apparent, and with more and more subtle ways. As the largest party newspaper \In this paper, \and to analyze the characteristics of the ad itself , to see the spread of propaganda image of the government structure . Through these and found that the allocation of resources and the government party newspaper layout image advertising exists between political, economic and news rules the game between the party newspaper business should seek news Standard and profitable way of balance, not only to take into account the political influence , economic profit, but also to regularity of news for the most fundamental starting point .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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