Dissertation > Excellent graduate degree dissertation topics show

Shanghai World Expo , \

Author: HuoWenZuo
Tutor: LiuJie
School: Huazhong University of Science and Technology
Course: Journalism
Keywords: Shanghai World Trade Fair Party newspaper Image advertising Layout resource allocation People's Daily
CLC: F713.8
Type: Master's thesis
Year: 2011
Downloads: 25
Quote: 0
Read: Download Dissertation

Abstract


As a Chinese party newspaper mainstream print media , from the official background , credibility , authority , influence, etc. , this is a few foreign companies , nonprofit organizations , a large selection of state-owned enterprises , especially the various levels of government . When the media face of market competition , the media business not only by issuing more point to advertising revenue , the local government with the image of the party newspaper platform release party newspaper advertising has become an important aspect of business . Although once was canceled image advertising published yet opened all kinds of party newspaper , the shadow image advertising is still apparent, and with more and more subtle ways. As the largest party newspaper \In this paper, \and to analyze the characteristics of the ad itself , to see the spread of propaganda image of the government structure . Through these and found that the allocation of resources and the government party newspaper layout image advertising exists between political, economic and news rules the game between the party newspaper business should seek news Standard and profitable way of balance, not only to take into account the political influence , economic profit, but also to regularity of news for the most fundamental starting point .

Related Dissertations

  1. Research on Humanistic Care of Public Crisis Report of Party Newspaper,G212
  2. Think of Humane Care of Party Organs,G216.3
  3. The Discriminate about Defects in Design Ethics of Female Image in Advertising,F713.8
  4. 《Xinjiang Daily》Uyghur Version Development Research,G219.27
  5. Status Quo and Countermeasure Study on Gansu Daily,G216.2-F
  6. Comparative Analysis on the 5·12 Earthquake Reports in Shaanxi Daily, Gansu Daily and Sichuan Daily,G212
  7. Evaluation of building a socialist party newspaper during the merits and demerits,G216.3
  8. The Study of Editorial on the Party Organ and the Metropolitan Daily,G216.3
  9. The Inland Provinces (Provincial) Party Newspaper Advertising Business Research in New Media Environment,G216.3
  10. Study on the Management Innovation and Brand Strategy of Party Organ,G216.3
  11. A Study of Management Reform of Party Newspapers in Omnimedia Era,G211
  12. New Situation and Cultural Mission of Chinese Citynewspaper Supplement,G213
  13. Survival of the party newspaper News of the market-oriented production,G219.2-F
  14. The Difficulties and Solution Methods of Party Organ Supplement at Present,G213
  15. The Research on Jiang Zemin’s Theory of the Party Newspaper,G219.2
  16. On China’s English-Language Newspapers: One Type of Media for China’s International Communication,G216.3
  17. Mu Qing Economic News Research,G210
  18. Create a realistic choice for mainstream economic news,G212
  19. Xiangxi \,G219.29
  20. The party newspaper Technology reported research,G212

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
© 2012 www.DissertationTopic.Net  Mobile