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Research on Legislative Regulation of False Advertisement

Author: WangXiaoJia
Tutor: WuChunXiang
School: Shanxi University of Finance
Course: Economic Law
Keywords: False advertising Legal Regulation Government regulation Advertising industry self-regulation
CLC: D922.294
Type: Master's thesis
Year: 2011
Downloads: 174
Quote: 0
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Abstract


With a comprehensive and in-depth market economy of China's reform and opening up, the government encouraged a variety of legal means to promote the healthy and orderly development of the socialist market economy, advertising is one of them. The commercials growing role in the promotion of goods and services, but the consequent false advertising more and more. China Consumer Association as early as in August 2000 special investigation showed that false advertising has become a nuisance. In recent years, from the Sanlu melamine, a variety of health care products to Murphy endorsement, to the exaggerated TV shopping cosmetics, jewelry and other acts of false advertising intensified, repeated. The attitude of the government on the false advertising problem is determined, however, as the \Therefore, in order to maintain market stability and to promote the development of the advertising industry, our country must take practical and effective supervision and review of measures to ensure that play the role in safeguarding of advertising regulation and to fully contact the advertising industry self-regulatory principles and Consumer Protection Law \And the laws of our country is not perfect, regulatory authorities and its legal system needs to constantly adapt to emerging problems and changes. China want to keep the market development and socio-economic stability, we must strive to improve the level of advertising industry self-regulation to improve the ways and means of supervision, strengthen consumer awareness and media discipline, and constantly in accordance with international standards and new requirements , and gradually increase the transparency of regulation, the only way to truly combat to curb acts of false advertising. The first part of this false advertising issues identified in principle from the definitions, characteristics, false advertising clarification. The second part discusses the problems of our country on the Regulation of the false advertising, especially advertising review and advertising content, illegal income and the amount of punishment asymmetry. The third part discusses the developed countries of the international community and individual advertising industry advertising industry regulation, especially for the U.S. advertising industry regulation and self-regulation and the subsequent corrections focuses on the. Fourth part I above our advertising regulation, improve our false advertising regulation learn from the experiences of other countries on the basis of the recommendations.

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