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Over the past ten years , China 's telecom operation through several restructuring integration , culminating in the present, China Mobile , China Telecom, China Unicom three oligarchs carriers pattern. But with the major carriers on the market, the operating pressure gradually increased , accompanied by the original market gradually saturated , the three operators have intensified price war between the main competition remains focused on voice services and broadband services. Fujian Telecom in the broadband market, the formation of an absolute advantage , Fujian Mobile in the mobile communications market form a single large ; Fujian Unicom as a vulnerable carriers suffer from Fujian Fujian Mobile Telecom and squeezed , facing a huge crisis of survival . In recent years, the central and local governments in Fujian vigorously promote , the Fujian enterprises, social information needs and demand for mobile multimedia services gradually increasingly strong ; With China Unicom's WCDMA operators to obtain a license , Fujian Unicom 3G ushered in a new industrial market, but also ushered in a rare strategic transformation opportunities. The purpose of this paper is to analyze the external environment , while specific enterprise , combining internal resources, research and gives new business development strategies. This paper first describes the basic concepts of corporate strategy , strategic management of the basic theory, and this paper, the application of strategic research techniques . Then Fujian Unicom in which the macro environment , industry environment , the competitive environment and internal environment Unicom analysis. On this basis , through the SWOT analysis method , this paper focuses on the Fujian Unicom 's own strengths and weaknesses , and the external environment, the opportunities and challenges ; and conduct a strategic match. Strategic matching analysis , we identified more clearly Fujian Unicom 's strategic choice. In the light of China Unicom Group , while their overall strategic vision to develop the next three years in Fujian Unicom 's strategic objectives, strategic guidelines and principles , and gives the marketing strategy , network investment strategy , human resources development strategy for the company specific strategic plan . Hope that this strategic research for Fujian Unicom find suitable business direction , in order to achieve the enterprise's strategic transformation and leapfrog development.
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