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A Study of Zhang Wuben Case Though Text Analysis Method of Communication

Author: XuYan
Tutor: TangShuKun
School: University of Science and Technology of China
Course: Communication
Keywords: Zhang Wu of the Communication Text analysis Content Analysis Health literacy
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 411
Quote: 0
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Abstract


Zhang Wu of the event can be described as a social life in China in 2010 , a special landscape , not only reflect the chaos of the health sector in China today , and also like a prism , a reflection of all aspects of today 's society . How to interpret Zhang Wuben , is a major event in the community should seriously face of broadcasting history , especially . Zhang Wu of the events related to the many , many available angle of interpretation , seems to make sense from many angles can lead to the dissemination of research scholars only meet in surface analysis is the lack of in-depth perspective . Communication research methods , text analysis is a qualitative analysis , stressed to parse through the text , symbols , context of the text itself , to identify and make the sort , in which the basis of indirect text - mining potential motives and effects , and factual information to make a commentary note . That is different from the past only to see the the media responsibility or legal system vulnerability traditional perspective This paper attempts to use the theories and methods of text analysis , dig dissemination of text hidden inside . Zhang Wu of the different periods in the encyclopedia full say \the Zhang Wu of this \the information provides the basis of the judgment . Zhang Wu of the event for our communicators , especially in the television industry has sounded the alarm , and contrast text analysis to the conclusion , we can easily find a fact : our country at this stage of media responsibility and public low health literacy has come to a dangerous degree . Finally, given the countermeasures of how to improve the current situation .

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