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A Study of Development Status and Countermeasures of Coastal Tourism of Pattaya in Thailand

Author: TianTian
Tutor: ChenWenJie
School: Guangxi University
Course: Tourism Management
Keywords: Pattaya, Thailand Coastal tourism SWOT analysis
CLC: F593.36
Type: Master's thesis
Year: 2011
Downloads: 92
Quote: 0
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Abstract


The 21st century , the world-wide tourism industry has developed rapidly , with the economic development , the growing emphasis on the spiritual life , travel more and more people of all ages as a preferred mode of vacation and leisure rest . Thailand is a traditional tourist country , tourism started early , after years of development , Thailand's tourism industry has become an important industry to stabilize the Thai economy . Rolling mountain peaks and ridges , like silver white sandy beaches, magnificent Buddhist temples, beautiful palace , there are good and pure and honest people , geographical location and rich natural resources , cultural resources attract the world countless tourists riding to Thailand , \Pattaya (Pattaya) is the jewel in Thailand 's tourism industry chain _ located 154 kilometers southeast of the Thai capital of Bangkok, Pattaya is known as the \the first year there are 200-300 times , hundreds of people participated in the international conference held in this ; tourists each year more than 100 million people , the income of foreign exchange equivalent to over 70 billion baht , the Thai currency , is one of the important pillars of the Thai tourism industry , customs million Pattaya has become synonymous with the seaside resort lobby \As a well-known tourist attractions in the Asia-Pacific region , Pattaya has been a lot of attention . Based on the forecast of the development of the world economy , world tourism development of regional unified market trends . East Asia-Pacific region will maintain the pace of development in the six tourism regions in the world leading position. World Tourism will enter the era of borderless travel . The tourism market competition will become increasingly international . China - ASEAN Free Trade Area in 2010 formally established as the country continues to open up , continue to strengthen cooperation between the ASEAN countries , the regionalization of tourism cooperation and development to bring new opportunities and challenges will be Thailand and Pattaya . Therefore , this paper will focus on the Pattaya this can be called a typical coastal tourism , Thailand , mainly to explore the status of Pattaya coastal tourism development and tourism booming and competitive situation , SWOT analysis comprehensive overview of Pattaya seaside tourism development , including an analysis of the problems encountered in Pattaya coastal tourism development and its countermeasures .

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