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With the development of the Global Conference on the economy , the hotel has become an important place for conferences , meeting service quality and management level of ability to adapt to the changes brought about by the rapid development of the conferencing market , will be directly related to the survival and development of the hotel meeting market . The theory of differentiation and customer value theory combined Chengdu ( 10 districts , the development status of the four cities and six counties ) Star Hotel Chengdu has a strong conference reception capacity of 38 star Hotel field trips, and through other forms of interviews and questionnaires , based on analysis Chengdu star hotel conference services and management situation and existing problems , from meeting and activity planning, conference services and meeting management , meeting operational management , marketing strategy and management as well as human resources management , and explore how to improve Chengdu star hotel meeting service quality and management level . By the introduction , body , conclusion composition , its main contents are as follows : the first chapter , Introduction: this explains the background and significance of this subject topic reviews at home and abroad on the meeting industry hotel as well as the subject of research the status quo , the object of study of the subject , the scope of the study , the main content , research methods and innovation . Chapter II , development and related theories of star hotels in China : This part is mainly an overview of the emergence and development of the star hotels in China , discusses the main theories involved in the research -star hotel conference services and management process . Chapter III , Chengdu star hotel conference services management Empirical Analysis : This chapter is based on a review Chengdu star hotel development , combined with field research, Chengdu star hotel conference services and management situation and its problems . Chapter , Chengdu star hotel conference services and Management Countermeasures : This chapter from the meeting and event planning , conference services and meeting management , meeting operational management , marketing strategy and management , and human resources management , and proposed improvements star hotel in Chengdu conference services and management countermeasures . Conclusion : This study concluded .
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