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New China's automobile industry was born in Changchun City, the rich historical heritage, is a valuable asset of Changchun Automobile Industry. Consolidate, to explore and develop this wealth is the bounden duty of Changchun City and obligations. The automotive industry as an important pillar industry of the national economy, due to the association and after its former the associated leading role, Changchun City, Jilin Province's economic development and the development and growth of China's automobile industry has important strategic significance. FAW Group Corporation as the core, Changchun City, the automotive industry after years of development, has been formed to a certain image resources, car brands such as FAW, International Auto Expo, Auto Industry Development Zone, Qimao city, automotive research and development center, car section Automobile Museum, the National Automotive Electronics Industrial Park, but the construction of these image resources with the auto industry in Changchun City did not form an effective linkage, the impact of the image of the resource itself and leading role is not strong enough, the market value, there is still much room for improvement, particularly image of the distribution of resources also presents a decentralized messy the bulls manage the situation, so that these resources can not be effectively integrated and optimized allocation, resulting in resources overall value of automobile industry in Changchun City, the image can not be achieved, the impact of the the prominent pillar industries and leading role in the play. This thesis research, investigation and the Changchun Automobile Industrial development status of the existing image resources, focusing on the development of the Changchun Automobile Industrial image resources to optimize integration and enhance the value of the theoretical method, to build the city brand of Changchun City, the International Automobile City \theoretical and practical significance. To this end, this paper will be mainly carried out the following research. First, we constructed the theory of the urban image of the automobile industry, and pave the way for later discussion. The theoretical part in the urban image of the automobile industry, the type of urban image of the automobile industry resources, the formation process and value analysis. Then, we conducted a survey of the status of the image of the automobile industry in Changchun City resources. Derivative three aspects resources from core resources, auxiliary resources to build the automobile industry in Changchun City, the image of the resource system. Based on the investigation of the distribution of resources, the status quo of automobile industry in Changchun City image, has developed a program to integrate existing image of the automobile industry in Changchun City resources. Through the integration of Changchun Automobile Industrial image resources so that these resources play better overall value, build Changchun City International Automobile City \Image resource integration based on the fifth part of this paper through the use of marketing tools, proposed a strategy to enhance the image resource value of the automobile industry in Changchun City. This thesis, based on the reality of Changchun City, Changchun Automobile Industrial status quo image resource integration strategy and strive to be comprehensive survey of the image of the automobile industry in Changchun City resources based on in-depth study, to ensure that the research work targeted, implemented, to develop tailor-made set of Changchun City, targeted, rationality, originality and operability of the development of the automobile industry countermeasures, provide strong support for continued Changchun Automobile Industrial bigger and stronger.
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