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Cruise Tourism Competitiveness Research Based on Niche Theory

Author: GuoMingZhu
Tutor: DongGuanZhi
School: Jinan University
Course: Tourism Management
Keywords: Cruise Competitiveness Niche Principal component analysis
CLC: F592;F224
Type: Master's thesis
Year: 2011
Downloads: 353
Quote: 0
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Abstract


With the major cruise company to enter the Asia-Pacific region , and gradually increase the income of residents , Chinese cruise coming era . Chinese localities have introduced cruise home port planning and construction programs , setting off a wave of cruise tourism development in the tide . In order to analyze the development of cruise tourism eastern coastal city of competitive relationship , this paper based on niche theory to analyze the characteristics of the cruise , and draw tourism competitiveness evaluation methods to construct cruise competitive niche model , and the eastern coastal city of cruise tourism competitive niche for the measure , the last city on the eastern coast of cruise tourism development pattern for a brief assessment . This article covers five aspects: the first part is the introduction and literature review articles . This part of the article describes the background, content, meaning , the technical route and Research ; second part of the article the theoretical basis and evaluation system. This part from the resource elements , the market elements and the three dimensions of business operations forces built model designed niche cruise tourism competitiveness index system ; third part of the article An Empirical Analysis . This part of the eastern coastal cities as the object, the empirical analysis . The results showed that the competition between Hong Kong and Shanghai in the first echelon ; Guangzhou , Shenzhen and other in the second echelon ; Dalian , Sanya is located in the third echelon ; Qingdao and Xiamen in the fourth tier ; fourth part is the development pattern Analysis . Article 11 cities on the east coast cruise tourism development pattern for the Analysis ; fifth part is the article 's conclusion . This section summarizes the main conclusions of the study , innovation and continue to be explored in depth direction and content .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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