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\, in particular, television, film, painting, photography, advertising and image symbol ideographic system of narrative expression. Image surrounded us, and constitute today's image culture era, when society enters the image centric era, television, movies, advertising and other media rely depending Shen as the main mode of transmission, and also a large amount of image information affects people's lives image narrative evolved into the modern spread of one of the most effective means of communication and means. In this paper is to study the implantable advertising image narrative, two video works as the object of study, the use of the advertising communication studies and narratology theory and knowledge, targeted analysis interspersed with advertising images in the film and television drama, analyze advertising image narrative mode , they no longer appear as a simple auxiliary things in the film and television drama, but with a certain narrative foundation to become a the advertising image participating narrative of primary conditions and the degree of integration of the film plot, unicity scene narrative, the juxtaposition scene narrative, visual scene narrative macro background advertising narrative is a narrative of the two major TV drama, and to some extent cut perception of disgust of the audience on the impact of advertising placement successfully implanted film carrier conditions, viewers see the product placement image superimposed on the television episode, can break down a new meaning. But we should not ignore the advertising media environment changes, product placement and TV drama fusion due to the influence of factors such as time, space, narrative meaning of the advertising image is difficult to explain its spread, as Shen image and brand appeal is not easy, the face of this dilemma, only to optimize the placement image narrative function, its every flow can with the development of the story and make the appropriate changes, and ultimately achieve the purpose of the images involved in the narrative . Placement socio-economic and cultural development of the new forms of advertising, its healthy development of positive significance to promoting the development of the radio and television industry and, therefore, should be given in order to satisfy the audience's viewing experience and visual look forward to a good placement The media environment.
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