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Agenda Setting and Public Opinion Guiding for Crisis Dissemination

Author: SunHuaYan
Tutor: ChenHong
School: East China Normal University
Course: Radio and television Art
Keywords: Traditional media Internet media Agenda setting Media interaction
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 574
Quote: 3
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Abstract


Living in society today such a crisis event frequent , almost bursts will be a variety of events surrounded . From the beginning of 2009 , \when forgotten in the memory of my dad is Li Gang \eyes. With the dramatic growth in the number of Internet users ( as of the end of November 2010 , the total number of Internet users in China reached 450 million people , according to the expected to the size of the Internet market in 2011 will reach 137.504 billion , the number of Internet users will reach 600 million . ) fourth media network media also played an increasingly important role in the handling of public crisis events since 2009 , and a new network platform called \\Admittedly, website , forum suppression or microblogging , traditional media and online media and other new media interactive symbiotic communion state has already come , and more and more diversified forms , the function also more powerful . This article will attempt to traditional media and online media agenda setting , the network media with netizens agenda setting , explore interactive form between network media and network media agenda setting process as well as the status quo , features , in order to make the media between each play to their strengths, and the better form how together , but also to set the agenda in the future to really play the role of supervision and positive guidance of public opinion , and ultimately play a positive role in promoting the solution of the incident .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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