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Interpersonal Communication of Leisure and Entertainment Social Networking Site

Author: MaYaQiong
Tutor: ZhouXiaoMing
School: Central China Normal University
Course: Communication
Keywords: Leisure and entertainment social networking site Interpersonal Communication Kaixin website
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 187
Quote: 0
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Abstract


Social networking site as a novel new forms of network media, is attracting a large number of worldwide Internet users.The popular of leisure and entertainment social networking sitejust like Facebook, Myspace of United States and Kaixin website of China,has confirmed the coming of social networking era.Interpersonal Communication of Internet age has new characteristics and new forms, and the leisure and entertainment is the latest practitioner of these features.At the same time, the development of the network media do not remain the same, only continuous innovation to gain competitive advantage, especially in the dissemination of the contents of the status of homogenization under the more serious.The Kaixin website, for example, the rapid development of its Internet users has been vigorously sought after, but also attracted the envy of colleagues.Not long ago, the "genuine and Kaixin website " litigation between it and the Kaixin website under Oak Pacific Group (www.kaixin.com) allow people to comment on this farce at the same time began to think about recreation-type social networking site for future development.This paper attempts to point communication social networking sites of leisure entertainment analysis of interpersonal communication,leisure and entertainment to social networking sites in the form of interpersonal communication, motivation, function as the starting point,analysis of social networking sites such as interpersonal communication problems, then the problem of such social networking sites for the development trend of interpersonal communication to make recommendations.The first part will present entertainment based social networking site to analyze interpersonal communication forms to Kaixin website as a case, from the spread of subject, mode of transmission, modes of transmission, means of dissemination, communication and other aspects of situational analysis.The second part of leisure and entertainment based social networking site motivation and interpersonal communication capabilities.Motivated by interpersonal analysis and functional analysis, we can understand why the leisure and entertainment social networking sites are popular and what is the charm point. The third part of the analysis of the current entertainment-based social networking sites interpersonal communication problems, from the spread of the specific subject of communication content, communication and other aspects of the form.The fourth part of the leisure and entertainment for the current social networking sites the problems of interpersonal communication to social networking sites for such development trend of interpersonal communication put forward ideas and proposals.Basic conclusion of this article is:domestic social networking sites of leisure and entertainment in order to break through the bottleneck, to maintain the advantage of interpersonal communication, we must continue to explore innovative and grope, localization from the content of communication, dissemination of integrated positioning, communication and dissemination of diversified range of structural radiation of the four areas to carry out.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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