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Consumers Regulatory Fit and extent of involvement of the effect of advertising to convince

Author: QiuYongJuan
Tutor: LingWenZuo
School: Jinan University
Course: Applied Psychology
Keywords: Directional adjustment Trait / situational orientation adjustment Regulatory Fit Information Framework Persuasive effect
CLC: F713.8
Type: Master's thesis
Year: 2011
Downloads: 229
Quote: 0
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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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