Dissertation > Excellent graduate degree dissertation topics show

Research of Identification of Marketing Process Control Point Based on TOPSIS

Author: TaoJie
Tutor: YinTao
School: Beijing University of Posts and Telecommunications
Course: Management Science and Engineering
Keywords: Marketing processes Control point Analytic Hierarchy Process TOPSIS method
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 47
Quote: 0
Read: Download Dissertation

Abstract


Today's society is in the era of rapid development , the rapidly changing market environment , competition is becoming increasingly fierce . The enterprise must do a good job marketing invincible , and do a good job marketing the first prerequisite is to do a good job marketing process management and control work . However, the entire process of marketing management and control is not only a huge cost , but do not have the operability , and therefore identify appropriate marketing process control point is an effective method . Firstly, through the theoretical analysis of the marketing process , to tease out the general process of the marketing process . And then , through the expert questionnaire to determine the influence of the degree of importance of various aspects of the marketing process . Then, use the AHP to establish a key link in delivery of the sub- class model , identify marketing process . Finally, the combined impact marketing effectiveness index analysis , through the TOPSIS to establish the marketing processes control point identification model to identify the optimal control point of the marketing process . In this paper , the above analysis, the following conclusions can be drawn : , marketing processes can be divided into of eight a link and twenty two aspects ; impact marketing effectiveness indicators of the degree of importance , cost , time and manpower four ; 3 , the key aspects of the marketing process for channel management , customer management, marketing planning and product management for four . 4 , the optimal control point on empirical analysis of China Unicom marketing processes for promotional management aspects . Research significance of this paper is that the control of the marketing process is a direct impact on the final results of the entire marketing activities , and the success or failure of a marketing might decide the fate of the future of the entire enterprise . This article seeks to provide a simple and feasible control point identification method by establishing marketing process tube control points of identification model for corporate marketing tube control work , and on this basis for the enterprise to provide for the management and control methods and hope that can work for contemporary enterprises of the marketing process tube control bring a bit of help .

Related Dissertations

  1. Research on Dam-Break Probability Analysis Method for Dangerous Reservoir,TV697
  2. Research on Index System and Evaluation of University Office Greening,G647
  3. The Application of Fuzzy Comprehensive Evaluation Based on Genetic Algorithm in Vocational Evaluation of Classroom Teaching,G712
  4. The Research on Evaluation Method of Highway Ecosystem Healthy,X826
  5. Prospecting and evaluation of the initial stage of the value of the elements of the analytic hierarchy process and fuzzy comprehensive evaluation model,F426.1
  6. A Comprehensive Evaluation of Heritage Trees,S788
  7. The enterprise competitors evaluation system based on fuzzy comprehensive analysis,F272
  8. The Financing Tools Selecting Research in Technology Enterprises and Financial Market Combination,F832.5;F224
  9. Research on Competence’s Evaluation of the Large Retail Enterprise of China,F224
  10. Study on Credit Estimation of SMEs in China,F276.3
  11. Index Evaluation and Research of Diabetes Nutrition Dietary System,R587.2
  12. On the Private Enterprise’s Human Resources Flexible Management Mode and Its Evaluation Index System,F276.5
  13. Stainless steel industrial optimization and development mode of,F224
  14. Research on the Comprehensiv Evaluation of Producer Services Functional Areas,F719
  15. A Research to the Leading Industry Choice in Chinese Modern Service Industries,F224
  16. The Rearch on the Rorest Ecosystem Construction Construction Techniques Around the City of Nanning,S731.2
  17. The Research and Application of Risk Identification and Evaluation Method in Main-Equipments Manufacturing Project of Large Power Plant,F224
  18. Security Risk Assessment and Vulnerability Analysis in Electrical Power System,TM711
  19. Public Hospital Performance Evaluation Method and Application in the 13 Hospitals,R197.3
  20. Logistics outsourcing vendor selection and evaluation of research,F719
  21. Study on the Eco-compatibility between Coastal Wetland Nature Reserve and Port Construction,X37

CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
© 2012 www.DissertationTopic.Net  Mobile