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Swarovski Brand Showcase Design of Commercial Space

Author: YuTao
Tutor: MaLiXia
School: Hebei University
Course: Art of Design
Keywords: Swarovski Brand Commercial space Exhibition Design Consumer psychology Culture
CLC: J53
Type: Master's thesis
Year: 2011
Downloads: 151
Quote: 0
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Abstract


Subject to the Swarovski brand stores as the research object , the image of its latest design study , the problems raised by the Chinese domestic brand at this stage stores . In China at this stage of the stores overall image update too slow , less consideration in ergonomics and displayed on consumer psychology and emotional needs not fully consider , and led to the competitiveness of the domestic stores selling products far lower than the foreign luxury brands . \The study from the store brand new image of the design elements , design requirements , consumers , and more in-depth analysis of \The paper consists of the following sections : The first chapter is an introduction mainly on the purpose and significance of the topic , theme study the theories and methods in connection with the appropriate background information , Chapter II ; brand \Overview reviewed , from the creation of the Swarovski brand with a wide range of development to the new trend of development of this stage stores ; \stores in the form of advantages , as well as the impact of this form of consumer psychology ; Chapter case analysis and Research of Beijing Parkson stores , brand design elements in mind objects to explore the design elements of the main features; Chapter \After the update of the 2010 domestic brand shop is the actual case analysis , to explore the use of the design elements of the new image characteristics .

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