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Study on TX Collection Company Marketing Pattern Base on Consuming Behavior Changing

Author: YuWeiXiong
Tutor: DongYaLi
School: Lanzhou University
Course: Business Administration
Keywords: Collection industry Consumer behavior Marketing model
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 54
Quote: 0
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Abstract


Favorite culture is an indispensable part in the history of human development , the collection is also a universal human need . More economically developed countries , the faster the development of the collection industry . Therefore , along with the lives of our people is steadily rising , people began to demand a higher quality of life . Based on this demand continues to swell , the collection industry has become an industry of our country in recent years developed . TX collectibles company , as the collection industry 's leading enterprises , after more than 10 years of development , the existing chain more than 30 , mainly in city G and S City . Based on the only genuine Favorite interested customers will become customers of the company 's long-term , has been , TX collectibles company are in use by cultivating the interest of the client 's collection and thus reach a the collectibles sales marketing mode . However , a new marketing problems encountered in the process of expansion in its size . With the growing number of collection number , only investment for the purpose of the number of guests is also gradually increasing . In the face of changes in customer spending behavior collectibles , TX collectibles company old marketing model showing its unsuitability . According to this new market environment , TX collectibles companies need to re- set the marketing model system to match with this change in consumer behavior . With the help of Howard - Sheth theory of consumer behavior patterns of the collection customer behavior analysis perspective . Analysis , we strive to master the ins and outs of Favorite Guests changes in consumer behavior . At the same time, we explore the collection industry marketing model , the the marketing model system designed to change consumer behavior based on a set of collectors , TX collectibles development of the company 's need to meet the current . In addition, the paper also contacted TX collectibles company's actual situation , and recommendations on how to safeguard the implementation of the marketing model , the nurturing of employees , organizational restructuring , and corporate culture construction aspects . Hope TX collectibles can play a reference .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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