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A Study on the Reading and Purchasing Actions of E-book Consumers

Author: YangMingHui
Tutor: MaQiuFeng
School: Jinan University
Course: Communication
Keywords: EBooks The act of reading Buying behavior
CLC: G237.6
Type: Master's thesis
Year: 2011
Downloads: 203
Quote: 0
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Abstract


Digital publishing is the future direction of development of the global publishing and media industry , and will be the strongest growth point in the future of news publishing industry . In recent years , e-books as one of the new industry both in the industry or in academia has always been a hot topic in . With the development of the cultural industry , the overall market trend has been from a seller's market has turned to a buyer's market , consumers are increasingly important as reading and purchase their status . In this study, questionnaires network platform , conducted a preliminary exploration eBooks consumer buying behavior and the influencing factors . The purpose is to understand present an overview of the consumer to read and buy e-books for the marketing and promotion of the e - book market to make recommendations to further promote the development of the e-book industry . By studying the following conclusions : eBooks already have some consumers , the upward trend in the development of the market , highly educated , high-income , more than 30 years old , male reading and buying eBooks highest probability , leisure Most eBooks basically formed consumers reading the purpose of reading habits , buying habits need to train , casual reading hot , the contents of the original class and learn class purchase hotspots, mobile reading and network reading is the main way of e-book reader , online store major purchase channels , but also found that the role of communication channels of social networking sites to be developed , consumers eBooks psychological price is low . Based electronic books on -line time , sales channels , pricing , payment methods , format , promotion channels and promotional content relevant recommendations .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Editing and publishing of electronic publications
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