Dissertation > Excellent graduate degree dissertation topics show

The Study on the Newspaper-Networks Integration of the Yanzhao Metro Daily in Media Convergence

Author: KangYing
Tutor: LiBingYang
School: Hebei University
Course: Journalism
Keywords: Media Convergence Yanzhao Metropolis Reported net integration
CLC: G219.24
Type: Master's thesis
Year: 2011
Downloads: 42
Quote: 1
Read: Download Dissertation

Abstract


Rapid speed development of new media , new technologies continue to emerge , the popularity of the Internet and mobile media , marks the end of the 20th century, we began to enter the media magnate change , the era of large-scale development , the information environment and media landscape , unprecedented changes . For traditional media , whether newspapers or on television , radio , faced with the impact and challenges of the new media . In particular, after the U.S. financial crisis sweeping the globe , more serious crisis faced by the traditional newspaper , the Newspaper Extinction \In this context , many of the traditional newspaper began looking for a breakthrough in the road , riding on the power of new technology to find the best model to follow the development of , and to move towards sustainable development , reported net fusion emerged . As a circulation of over a million copies of the social life of newspaper Yanzhao Metropolis \Yanzhao Metropolis Daily reported net integration mode , not the simple sum of the newspapers and network functions , but adhering to the brand resources , human resources , market resources shared principles and fully tap the sleeping resources of newspapers, Internet , mobile newspaper , integration of internal resources and processes to create , expand the brand influence derived newsworthy , and thus realize the integrated operation of the paper media and network media . This article is based on this point , combined with the trend of the media market in China reported net fusion research Yanzhao Metropolis Daily newspaper network integration operational characteristics and laws , and to explore the prospects for the development of this mode based on the analysis of problems and dilemmas facing given appropriate development proposals can be helpful for the future development trend of the traditional newspaper .

Related Dissertations

  1. Dilemma and Way Out of TV Media in Media Convergence Abstract,G206
  2. Brand Communication Strategy of Domestic B2C Websites in the Context of Media Convergence,G206
  3. The context of media convergence US Higher Journalism Education Reforms,G210-4
  4. Integration of media influence on the news product upgrades and economic motivation,G206
  5. Research on the Profit Mode of "Digital Newspaper",G210.7
  6. The Existing Problems and Countermeasures of the Natural Disastrous Report in the YanZhao Metropolis Daily,G212
  7. Sports Report Bottleneck and Breakthrough Countermeasures in the Yanzhao Metropolis Daily,G212
  8. TV Website’s Development under the Perspective of Media Convergence,G206-F
  9. Developments of Newspaper Groups on View of Media Convergence,G215-F
  10. Research on Development Path and Policy Dilemma of China’s IPTV Development,G229.2-F
  11. Study on Convergence of Newspaper and Web,G211
  12. The Innovation of Journalistic Reporting Style in the Media Convergence Times,G212
  13. Context of media convergence mobile media audience aesthetic Psychology,G206
  14. A Study on the Interaction between the Caijing Magazine and the Caijing Online,G230.7
  15. The Study of Municipal Television Station’s Development Strategies on the Circumstances of Media Convergence,G221
  16. A Research on the Interactive Strategy of Xiaoxiang Morning Herald and Rednet,G211
  17. Microblogging discourse of Citizen Changes,G206
  18. On the television media and network media convergence,G206
  19. Media convergence Perspective Development of network television,F49
  20. Shanghai World Expo news content and mode of fusion research,G206

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China > Local newspaper
© 2012 www.DissertationTopic.Net  Mobile