Dissertation > Excellent graduate degree dissertation topics show

Real estate development and real estate market research before marketing strategy

Author: WuGuiZhu
Tutor: HuangXiaoKui
School: Inner Mongolia University
Course: Business Administration
Keywords: Real Estate Market Marketing Strategy Former marketing
CLC: F293.3
Type: Master's thesis
Year: 2011
Downloads: 217
Quote: 0
Read: Download Dissertation

Abstract


Now China 's real estate market more competitive, developers are also regarded competition focused on the advertising and various promotional above . Usually we always see a lot of outdoor advertising , roadside billboards variety , there are many car ads , a variety of exquisite brochures , flyers and promotional gifts. In addition to these , the major television, radio, newspapers, periodicals , the Internet and other media are those of the real estate business effort to promote their own mediator . Of course, there are various exhibitions , real estate seminars and various celebrities fun organizing large-scale theatrical performances. For these types of advertising investment , developers would lobby heavily , it can effect how ? Only the developers own mind is the most clear. I think that real estate developers have ignored the pre- marketing, development projects not conducted before the effective feasibility analysis . Based on香榭里花园project specific market conditions prevailing in a particular competitive environment , development and implementation of an effective market positioning and marketing plan before , so to illustrate what is a former marketing strategy, it is in the real estate development in play What is the role , this article will be elaborated . This article first Chinese real estate , real estate market and Baotou in Inner Mongolia are analyzed from a macroeconomic comprehensive study to micro-market positioning for the project to make a powerful data support ; secondly according to the project itself , as well as on regional and market analysis of similar projects , precise positioning for the project ; concludes the first marketing planning of this project , there are some aspects of the problem and to note for future project development and business operations management to establish the fact that reliable theoretical basis . Former marketing real estate industry development in China has just started, marketing awareness has not yet fully mature, there are many needs perfect, many current marketing efforts are still focused on creative advertising, marketing strategy, pricing strategy, market research, market segmentation , market positioning , little use other methods . In this paper, the above aspects , focusing on the former marketing start discussion and marketing theory to guide the project through the first marketing planning work , hope this can inspire developers in the real estate field .

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Gas station convenience store sales strategy,F426.22
  4. Marketing Strategy of China campus buy,F274
  5. PXSF Nursery School Service Marketing Management Analysis,G617
  6. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  7. CPPCC newspaper Marketing Strategy,G216.3
  8. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  9. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  10. Shenzhen infant health club marketing strategy research,R174
  11. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  12. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  13. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  14. A Study on Marketing Strategy of Dongchen Group,F274
  15. Integrated Marketing Communication Theory in the East Cup Application,G80-05
  16. CBA Taiyuan stadium box office Marketing Strategy Research,G841
  17. China Refractory Products Market Marketing Strategy,F274
  18. Tianjin Zhongxin Pharmaceutical Marketing Research and Planning Huoxiangzhengqi particles Listing,F426.72
  19. Based on consumer psychology A Limited Marketing Strategy,F426.8
  20. Junshan Green Tea Co., Ltd. Shaanxi Marketing Strategy,F426.82
  21. Shaanxi Blue Horse Beer Company fruity beer Marketing Strategy,F426.82

CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
© 2012 www.DissertationTopic.Net  Mobile