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Research for Market Structure and Behavior of Self-Driving Tourists with Nan Tong as a Destination

Author: ZouChangHua
Tutor: JiaTieFei
School: Shanghai Normal University
Course: Human geography
Keywords: Self-driving tourism Tourist behavior NanTong Tourism destination
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 261
Quote: 0
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Abstract


Self-driving tour has been rapidly developed with the constant improvement of Chinese economy development people awareness of tourism . Recently , A lot of experiences have been occured in the development and theoretical research of self-driving tour in western countries . But we are in lack of corresponding research of the characteristics of self-driving tourists . Based on this background , this article tends to the characteristics behaviors of self-driving tourists and systematic of self-driving tourists motivations , the mode for their spatial selection and the resulted market demand and supplies .This paper analysis self-driving tourists with NanTong as a destination , based on the SPSS statistical software , adapted in-depth interviews and research , a lot of valid questionnaires were given analysis .This paper is divided into five parts . The first one is preface , it described background , methods and significance . Part two is analyzed the research progress of self-driving tour at home and abroad and the research range of tourist behavior . Part three mainly discuss the spatial structure , based on the marketing supply of NanTong self-driving , consuming characteristics of tourists . Part four ,the overall characteristics of tourists are analyzed in the three aspects of demographic , psychological and behavior characteristics . Part five is the conclusion and discusses research respects of self-driving tour market in the future .This paper not only summarize the overall characteristics of self-driving tourists with region , but also focuses on the behavior of self-driving with aspect of microcosmic . filling the gap of in-depth study on segment . So , the author hopes that this paper could be a complement of the study of self-driving tourism , and be instructive about the exploration self-driving tourism market in China .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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