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A Study of Marketing Strategy for Gansu Unicom’s Electronic Channel

Author: GuoJianJun
Tutor: WuJianZu
School: Lanzhou University
Course: Business Administration
Keywords: Link Electronic channels Marketing Strategy
CLC: F49;F626
Type: Master's thesis
Year: 2011
Downloads: 42
Quote: 0
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Abstract


With the development of computer Internet , communication technology , the rise of banking online banking , as well as the development of third-generation communication technologies , to provide electronic services to customers has become a trend , based on electronic channels such services in the service industry spontaneously. How well the electronic channel marketing has become the focus of operators considered . Electronic channels based on the Internet and communication technology , to provide users with pay inquiries and business process services . Through electronic channels , the user can freely choose their favorite businesses handle , not limited by geography, time . Gansu Unicom electronic channels as the object of study, introduced electronic channels of relevant theories and Gansu Unicom electronic channels the composition of the services provided , the analysis of Gansu Unicom electronic channel marketing status quo and the market environment , the proposed set based on the 4Ps of marketing theory marketing strategy , expectations of the future development of the electronic channels of Gansu Unicom helpful . Also provide a reference for other industry electronic services marketing reference.

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