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A Study on the Development of Sports Tourisom in Lichuan

Author: HeYuan
Tutor: HouBin
School: Central China Normal University
Course: Humane and Sociological Science of Sports
Keywords: Sports Tourism Minority areas Icheon City Tourism Development The township sports tourism area
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 154
Quote: 1
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Abstract


Icheon City, located in Hubei adjacent to the southwest border with Chongqing, has long been the development of transportation, communication lag seriously restricting the economic development of the region. The region's peculiar and beautiful natural resources, cultural and historical landscape of national traditional sports culture, but was able to complete the save. These resources for the development of the emerging economies of the sports tourism industry provides good material conditions. In this study, the national, provincial, state policy-oriented, and select one of the Southwest Hubei ethnic enclaves - Icheon City as the research object, by adopting the methods of literature, expert interviews, questionnaire, mathematical statistics, field trips Law to investigate the status of of Icheon City Sports Tourism advantage SWOT analysis of the face Icheon City sports tourism development status, the disadvantaged, the opportunities and conditions for subsequent analysis. Combined with the results of the survey, and to propose a solution intended to solve the difficulties faced in Icheon City Sports tourism development process. Through research, learned that the of Icheon City Sports tourism development is still in its infancy, such as rafting, mountain climbing, horse racing, adventure sports tourism products first developed; Government strongly supports the development of the tourism industry. The travel industry is about to become a pillar industry of the economic development of Icheon City. Need to adjust the structure of the tourism industry, has become an inevitable trend to accelerate the transformation of the traditional tourism, sports tourism will have the opportunity for development. Icheon City sports tourism participants and operators do not know the concept of sports tourism clear ideas need to be improved. The development of sports tourism, professional infrastructure construction imperfect, the rapid development of the construction of supporting infrastructure. Sports tourism resource development is not high, a combination of obvious advantages; sports tourism products without obtaining influential brand; sports tourism propaganda is not enough; sports tourism practitioners low cultural quality, the lack of professionals in guiding the development and management of sports tourism resources . Icheon City sports tourism participants low consumption level, great consumption potential. They stay an average of 1.4 days. The income of 2000 yuan - 5000 yuan in low-income groups, the majority. Raising their education level showed a certain correlation between sports tourism. Important factor to influence the development of sports tourism in Icheon City focused on: the lack of outreach, lack of human resources. Sports tourism participants in Icheon more in physical fitness and leisure for the main purpose of another travel social communicative function also be reflected. They participate in rafting, swimming, mountain climbing, cave adventure and sports tourism project, the the ethnic characteristics Sports Tourism project participants is low. Thus Icheon City can take advantage of the policy of national, provincial, state, relying on Western Hubei ecological and cultural tourism circle construction, to accelerate tourism economic transition as soon as possible, changing the mode of economic development of tourism economy, promoting the development of sports tourism. Overall planning in the development process, improve the structure and mechanism of the development of sports tourism. Stressed that the development of healthy and harmonious environment. To achieve long-term, sustainable development. Timely introduction and training of the sports tourism professionals, to solve the problem of the lack of human resources in the development of sports tourism. Through the support and guidance of the building of the Regional Vocational Technical College sports tourism related courses, and to accelerate the continuing education of practitioners currently scenic. Speed ??up the Icheon City sports tourism characteristics of a brand, promotional and marketing. Through the network media, sports tourism expo,, National Fitness foothold national traditional festivals as an opportunity, and to seek large-scale sporting events, large-scale cultural activities will be held. Multi-channel and multi-channel strengthen Icheon City sports tourism resources, sports tourism publicity. Township tourism resources is relatively concentrated, easy to develop demonstration sites, the establishment of the area of ??sports tourism, the intensive sports tourism resources, and drive the development of the tourism industry of the city's sports. Sports tourism development process should pay attention to environmental protection, can not damage to the environment as the expense of rapid economic development. Should improve the the tourist attractions ecological environmental protection mechanisms.

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