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The Study on Perceived Risk of Tourism Shopping

Author: YangLing
Tutor: TianXiaoXia
School: Xinjiang University
Course: Tourism Management
Keywords: Tourism and shopping Perceived risk Intention to purchase
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 104
Quote: 0
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Abstract


Tourism and shopping is one of the tourists very popular leisure activities is a very important part of tourism activities . Travel Shopping perceived risk have an important impact on tourism and shopping activities have . Study tourism and shopping perceived risk , can not only enrich the tourist shopping research , and the development of tourism shopping market has an important guiding significance . Summary of research at home and abroad based on a survey conducted a sample survey perceived risk of travel of the Xinjiang International Grand Bazaar shopping , first-hand data collected descriptive statistical analysis , factor analysis , analysis of variance , poly class analysis and regression analysis , draw the following conclusions : 1 . tourist shopping perceived risk consists of five dimensions are a security risk , the service risk and identity risk , the outer lure risks and commodity derivative risk . Which the greatest impact on the overall perception of the risk of commodity derivatives risk , followed by the service risk . 2 based on the perceived risk of travel shopping , tourists can be divided into risk sensitive risk neutral and risk Retarded Persons . The respective feature : risk sensitive , older , less income , the shopping experience less than normal ; risk neutral , the male is obviously more , higher educational level , higher income, is expected to spend less ; risk Retarded Persons , shopping experience more, mainly to the students and staff of the enterprises and institutions , is expected to cost higher . 3 . Travel Shopping perceived risk in tourist shopping information (including travel shopping experience , the level of understanding of the Xinjiang tourism commodities and tourist shopping budget ) , there were significant differences . 4 . The tourist shopping perceived risk and tourist shopping willingness regression relationship is significant . Commodity derivatives risk, risks and safety risks of the intention to purchase a negative relationship , including commodity derivatives risk on the intention to purchase the largest , followed by service risk ; show a positive correlation between the recognition of risk and intention to purchase .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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