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Research on the Management Strategy of New Product Development Project in CBK Enterprise

Author: ZhouZuoZuo
Tutor: TianBo
School: Jilin University
Course: Project management
Keywords: New product development projects Organization and management strategies Portfolio strategy Risk management strategies
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 65
Quote: 1
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Abstract


Today 's competitive environment faced by the enterprise has a high degree of uncertainty and improve the ability of new product development project management is the key to enterprise to gain a competitive advantage in a rapidly changing market environment . New product development strategy research can improve the efficiency of enterprise development , improve product quality , increase market share , thereby contributing to the economic efficiency of enterprises is an important way for enterprises to adapt to the market , to explore and create new markets . Project management theory is applied to the CBK corporate new product development projects , and improve the level of its new product development project management . First CBK new product development project management status and problems , the problem of a new product development project management, portfolio management , organization and management , and risk management business-critical issues and analyze . Secondly , in the basis of the development of portfolio management strategy is first analyzed according to internal and external environmental factors to develop corporate strategy , project planning of new products based on the strategy of the project . Then through new product project selection and evaluation , hierarchical grouping and portfolio optimization to develop a new product development project portfolio management model , based on the model to develop a reasonable project portfolio strategy current CBK enterprise projects , building a comprehensive assessment program of the Project . Re- CBK corporate organization and management problems proposed to build reasonable the organizational structure of the new product development projects , team management , strengthen the control strategy of the project progress . Select potential targets of project risk management issues , the goal of rapid development , the implementation of the development of an inter-departmental working group , all members of the development team should devote development work as well as overlapping development technology risk management strategy and a clear market requirements , market and suitable investment location , appropriate delivery time to develop a careful marketing strategy , market risk management strategy .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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