|
FAW management is the strategic management of the inevitable development. FAW is a large state-owned enterprises, after 50 years of development, has accumulated a certain strength, and also implied some problems with a huge expansion and competitive market, how to grasp the opportunities, face the challenges, and to achieve sustainable development, which is FAW face key issues.The research paper is the combination of the actual situation and China FAW automobile industry characteristics, China FAW Group Corporation for the development of a more comprehensive, workable strategic management framework to support the FAW achieve strategic goals.First introduced FAW basic conditions, and the course of development problems, and then made FAW development strategic goals. China FAW Group Corporation are wholly owned subsidiaries of 29 companies, holding 14 subsidiaries, including "FAW sedan", " FAW Xiali", " FAW City of Victoria" three shares of listed companies, the domestic automobile industry as well as product development and processes with the ability to develop materials technology centres. Its net assets over 300 billion, plus holding subsidiaries, adsorption and disposal of assets amounted to over 800 billion, 126,000 employees. FAW’s development objective is to achieve total production of 2007 cars 100 million, with sales more than 200 billion yuan, China has become Asia’s largest heavy truck manufacturer, the world’s largest automobile production bases and become the most powerful one of the modern enterprise groups. In the structure, mechanism, philosophy with the international practice, the system resources, the development of a support system and resource use systems; In the development of capacity, 1,338 matching technology to the development of technology and body; In updating products, the realization of generation, preparation generation, production generation, and ensure the sustainable development of enterprises; In the enterprise structure, focus on the development of core business systems, stripping support, and service system; In-source, it is necessary from a purely rely on R & D and manufacturing to field service two extensions. Realization of the "scale of one million" : building 1 million vehicles - class enterprise modernization, a system to support the development, procurement, marketing, manufacturing economies of scale; "Managing digital" : It as a means to improve management efficiency and the quality of management, a management group and management platform digital accumulation; "internationalization of business" : the mode of operation with the international practice; The combination of an internationally important resource capacity; establish overseas marketing system.
|