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With the high-speed development and wide application of information technology , information industry has become a powerful driving force of the driving force of economic development , to become a pillar industry of the national economy . Software as the heart and soul of the information industry , has been widely penetrated into various industries of the national economy , to promote manufacturing, agriculture , services and social management , and other areas of production , mode of operation and efficiency has undergone profound changes , software and information The service industry has become the largest industry in the world . Maike Long , in order to gain a firm foothold in the software market , and sustainable development , to have to do further clear market positioning , establish a good brand image , both internal marketing and external marketing , and improve service quality and service levels. This article as an applied research , the purpose is the state-of-the-art service marketing theory is applied to Maike Long the company's marketing practices , and services marketing strategy for the future design service system to develop some useful exploration . First in Theory of section describes the emergence and development of services marketing theory , service definitions, characteristics , and service marketing mix . And then describes the problems of Maike Long course of development and marketing , followed by analysis of the external environment and internal resources , and on this basis , the development of the company's services marketing mix strategy , including product, price, channel , promotion, people , physical evidence and process strategy . Finally, the combination of performance appraisal and reward and punishment mechanism , service recovery service marketing strategy implementation of safeguards . Maike Long service marketing strategy , and other enterprise software industry has a certain significance .
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