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Intellectual factors in the process of social development in rural areas is one of the important factors for rural economic development and social progress. Strengthening intellectual support in rural areas is an inevitable requirement of the rural and social development in Fujian Province, is also an effective way of Fujian Agricultural Modernization, more of Fujian Province, farmers' income is of great significance. Because of many reasons, the gap between urban and rural areas in Fujian Province, the majority of rural areas, lack of intellectual support attractive enough. With the deepening of the new rural construction in Fujian Province, to speed up the process of agricultural science and technology, and improve the quality of the labor force in rural areas, promote the optimization and upgrading of industrial structure in rural areas as well as to promote the development of rural education, rural Fujian intellectual support requirements will inevitably increase. Therefore, under the guidance of the Marxist theory of social development, seize two key talent and technology to carry out the plan, the purpose of the guidance and support of, make a corresponding contribution to social development in rural areas in Fujian Province. This paper uses the theory of social development of Marxist theory and rural human capital theory, using the method of literature research, policy evaluation, comparative analysis, case analysis method, qualitative and quantitative analysis of the combination to the Central Document No. 2010 guidance, to enhance the strength and effectiveness of Fujian Rural intellectual support for the goals and views of the State Council on Supporting Fujian Province to accelerate the construction of the economic zone on the west side of the Straits \Provincial Rural intellectual support mainly including migrant workers in their hometowns employment entrepreneurship, colleges, graduates find jobs or start their own businesses to the rural grassroots complex convert retreat soldiers to return home employment, entrepreneurship, the four major categories of rural utility personnel. Status and problem focuses on four categories of intellectual support, power factors and resistance factors and identify impact of intellectual support in rural areas in Fujian Province. Minhou County of Fujian Province intellectual support in rural areas, for example, the analysis of the status of new rural construction Minhou County, an important measure of the intellectual support and a typical case, summed up the main experience of Minhou County Rural intellectual support. Finally, the proposed development path suitable for Fujian Rural intellectual support and suggestions. This paper's main conclusions: First, the intellectual support for the development of rural society proposed critical to the construction of a new socialist countryside, it is a good opportunity for the rural and social development, structural adjustment, but because of the inherent weakness of the rural society where and development of limitations, shortage of a large number of skilled and knowledge of the market, through the intellectual support of the information. Therefore, the intellectual support of rural and social development is essential. Second, the need the effective support of the intellectual and social development in rural areas in Fujian Province Fujian Province, rural social development in general since the reform and opening up has made certain achievements, but, due to the relatively low level of agricultural science and technology, rural industrial structure is not rational, agricultural technicians put into restrictions not enough, the urban-rural dual structure still exists, Fujian Province, the rural and social development process is still relatively slow, intellectual support in rural areas is not enough. Therefore, the development of rural society in Fujian Province needs more intelligence team to the rural areas, more support. Third, Fujian Rural intellectual support approach is the Fujian Rural intellectual support for a wide variety of ways are many and varied, and is divided into two parts from of rural internal human resource development and external talent introduction. Rural human resources within the intellectual development of rural education, three villages and actions, Technology Training; intellectual support to attract foreign investment in rural human resources: agricultural institutions supporting agriculture activities, building utility personnel. Fourth, the impact of intellectual support in rural areas in Fujian Province in the influencing factors of Fujian Rural intellectual support factors include dynamic factors and resistance factors. Dynamic factors own development needs of rural resource rich Native Complex actuation by the support of government policies, which promote intellectual support social development in rural areas of Fujian Province. The other hand, the Fujian Rural intellectual support process in a variety of resistance is mainly manifested in the concept, system, environment, technology and other aspects. Fifth, the Fujian Rural intellectual support for the development path and policy recommendations the Fujian Rural should adhere to the support of the development of the direct support and diffusion path, proceed from the idea, to overcome institutional barriers, optimizing the rural environment, the role of agricultural colleges and universities, and in a timely manner effective draw on the successful experience at home and abroad, and to promote social development in rural areas of Fujian Province.
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