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The Long-term Strategic Planning of Jinxin Company

Author: ZhangFeng
Tutor: ShaZhenQuan
School: South China University of Technology
Course: Business Administration
Keywords: Jinxin Steel Growth Strategy Innovation Matrix Steel residential
CLC: F426.92
Type: Master's thesis
Year: 2011
Downloads: 33
Quote: 0
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Abstract


Corporate strategy companies face intense changes in internal and external environment to obtain the long-term survival and continuous development of the overall business management activities to plan, it is a concentrated expression of the ideas of the business, and scientific requirements of the business scope of , is the basis to develop a variety of programs. Strategic research is a comprehensive management activities of the corporate top management of corporate strategic evaluation of design choices. Jinxin company as our professional engaged in steel structure design, production and installation of specialized companies experienced seven years of development, is currently facing both opportunities and challenges, the situation has entered a new period of development, its development planning studies seem particularly important. This article is the internal and external environment of the company in the Jinxin this context the analysis of the system, Jinxin company's new long-term strategic planning program. First, the internal and external environment overview summarizes the characteristics of the corporate strategy, a review of the course of development of corporate strategy and strategic management, Jinxin company the significance of the development of strategic planning study and thesis framework. Secondly, the use of corporate strategic environment PEST analysis on the the Jinxin company's strategic environment, market demand, industry structure analysis and comparison with similar enterprises of international and domestic. The Jinxin company strategic planning that the the Jinxin company's development opportunities and challenges. Again, resources and capabilities of the the Jinxin company's strategic analysis and elaboration of the system, and integrated the company has some foundation combined with the current state of the industry, clearly the the Jinxin company's core competencies and the status of the use of SWOT analysis and strategic clustering model depth analysis of the the Jinxin company's strategic ability, provide ideas and basis for the strategic planning program. Use of Porter's five forces model analysis method and Professor Li Jie innovation matrix model analysis methods based on the analysis of theoretical and practical study in accordance with the elements of strategy formulation and selection methods combined with the overall strategy formulated Jinxin company in the long-term strategic planning program and strategic objectives, and the the steel residential new product development direction. Finally, the summary of the research results, clear Jinxin Steel Company's future long-term strategic development of the implementation of the strategy programs conducted an assessment of the strategic planning, analysis and strategic assessment study to ensure that the scientific and practical conclusions.

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