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Small and medium-sized technology enterprises is the most dynamic economic groups, is an important factor of economic miracle, therefore, the study of the development strategy of small and medium-sized science and technology enterprises has important practical significance. Based on the literature review of the literature of enterprise development strategy, on the basis of taking nanjing ShangFei electronic technology co., LTD as a case, analysis ShangFei electronic environment, the development of analytical ShangFei electronic development process, the main issues in constructing ShangFei electronic development strategy system, finally ShangFei electronic development strategy implementation and control countermeasures and Suggestions. This paper USES PEST analysis on economy, technology, industry and market competition four external factors in comprehensive evaluation, analysis enterprise key external factors on the influence degree of the enterprise development, using porter's "five analysis" analysis the enterprise competition environment, and carries on the thorough analysis through SWOT matrix, rational utilization of external conditions, create opportunities and avoid threats. Thus it can be seen that strategy formulation and selection essentially is the process of strategic decision. With the development of globalization, the industry structure adjustment, the adjustment of national policy, small and medium-sized technology-based enterprises better development opportunity, also accept the international competition, flanked at the same time, quickly become bigger and stronger to find a way out.
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