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The Communication Decipherment of the Culture of the Clownism in the Internet

Author: ZhuXiaoYu
Tutor: ZhangLei；JiangGenYuan
School: Zhejiang University of Technology
Course: Communication
Keywords: Network Ugliness Attention Medium
CLC: G206
Type: Master's thesis
Year: 2012
Downloads: 131
Quote: 0
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Abstract


From \In the the Internet highly developed contemporary red people ugly and well-known network , to emerge with lightning speed , jump red network , Huobian North and South , the visual impact on people's nerves . As a unique phenomenon of social communication , it provides a unique case study of communication theory research . It is based on the network Ugliness Cultural Institute has theoretical and practical significance . This article is the entry point to the network Ugliness culture , comprehensive to clarify network Ugliness culture basic concept , mode of transmission and dissemination moving network Ugliness culture due to the conduct of the inquiry . Answered network the Ugliness culture prevalent reasons and by the the attention economy angle of perspective . Finally, the impact of network Ugliness culture was an objective analysis , and proposed the corresponding countermeasures .

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