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Radio and Television Industry Convengence Under the Backgrand of Media Convengence

Author: LengChaoChao
Tutor: ZhaoZuo
School: Zhejiang University of Technology
Course: Communication
Keywords: Media Convergence Format integration Cross - screen integration
CLC: G229.2
Type: Master's thesis
Year: 2012
Downloads: 74
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Media integration in the context of digital technology and network technology to the information needs of the consumer end of the point , by the content integration , network integration and terminal fusion posed by the evolution of media forms . Its core idea is to break with the development of media technology and some of the barriers , television , network , mobile technology continues to progress , various types of media together . Media technology , social needs and industrial policy integration requires three conditions to support its development . In fact , the integration of media this phenomenon have already been made only after the advent of the Internet , various media mutual penetration of the phenomenon of integration intensified , and with the development and widespread use of digital technology , not only spawned many new media , also challenged traditional media operation , caused by the restructuring and upgrading of the media industry . It is in this context that the traditional media of radio and television to meet the challenge , developing , integrating a variety of resources , and actively cooperate with a variety of new media , explore new profit model . Technology Development of China 's radio, film and television theme of the report at the March 22, 2010 , the Deputy Secretary of the State Administration of Radio, Film and Television , Zhang Haitao said , \business transformation out of the a new formats Road . \areas: business integration , namely the upgrade of the traditional video and audio services ; cross - screen integration , network TV and mobile TV ; industry consolidation, cross-sectoral integration of industrial chain and diversified profit model . This paper standing on the perspective of media convergence , summarizes the results of the integration of broadcast TV formats , status and predicament do a comprehensive analysis of the status quo of radio and television formats . In this paper, based on the status of radio and television formats , through the combination of theory and research , comprehensive utilization , absorb relevant information and existing research , analysis of the connotation of the radio and television formats , features to explore the integration of media background radio and television formats integration dilemma. Specific research methods documentary research , case studies , interviews and field survey method and so on .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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