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The Business Communication and Strategy of Shanghai Shengda International Trade Co.

Author: ZhangZuo
Tutor: XieGuoE
School: East China University of Science and Technology
Course: Business Administration
Keywords: communication business communication barriers strategy
CLC: F752
Type: Master's thesis
Year: 2011
Downloads: 119
Quote: 0
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Abstract


The marketing competition gets more and more fiercely with our country joining in WTO. The clients have been the center of the whole business value chain with process of integration of the global economics. How do we stand out in numerous overseas competitors to win our clients’high favour? Besides of high quality products, what is more important is the effective communication with the clients. Communation has been become the primary coverage in our company routine business and management.Firstly, this thesis reviews some documents and materials at home and abroad, and dicourses on communication’s definition, process, mode, channel, barriers and strategy etc. Secondly, through analyzing the current communication situation of Shanghai Shengda co., it presents the communication problems of the company. Based on two failure cases, the thesis reveals the causes of communication barriers. Finally, this thesis focuses on these analysises and gives the strategy about effective communication.Wish that this thesis would provide some profitable thought for Shanghai Shengda Co.

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CLC: > Economic > Trade and Economic > States foreign trade > China's foreign trade
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