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Shenzhen Rainbow Department Store Third Party Logistics Service Quality Evaluation

Author: ZhangFengXing
Tutor: XiongYongQing
School: Central South University
Course: Business Administration
Keywords: Rainbow Department Store Third Party Logistics Service Quality Evaluation Optimization
CLC: F252;F224
Type: Master's thesis
Year: 2011
Downloads: 278
Quote: 0
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Abstract


After 1980s, the large retail chain enterprises developed rapidly in China. The scale of the development is much larger than before and the competition of the market is also growing. In this case, how to utilize the third-party logistics and reduce the cost of logistics have become one of the key factors to enhance competitiveness for large chain retail enterprises. Logistics has become an important competitive advantage to distinguish the various companies. Thus, logistics service quality evaluation system is the traditional retail chains to modernization and standardization, the inevitable outcome of the transition.In this study, we analyze the development of the retail chain enterprise called Shenzhen Rainbow deeply from the evaluation of the third-party logistics service quality and retail chains industry. The content included combining theory and data, making full use of case analysis. Based on the introduction of third-party logistics of Rainbow Department Store, we analyzed and evaluated the market environment and industry environment of Rainbow Department Store objectively. This study started with the evaluation for the current situation of third-party logistics service quality in Shenzhen Rainbow Department Store, and then analyzed systematically the design of differentiation in Shenzhen Rainbow’s logistics service quality evaluation system, meanwhile, we evaluate logistics service quality of Rainbow Department Store by dynamic fuzzy assessment model, interpreting with data from on-the-spot investigations. With the logistics service quality evaluation system, pointing out the problem of Rainbow Department Store’s logistics operating process. At last, we gave suggestions for improving the quality of Shenzhen Rainbow’s logistics services. With optimizing the design of the logistic service quality evaluation system for Shenzhen Rainbow Department Store, the efficiency of using logistics evaluation system will be improved in the Rainbow Department Store.With the analysis of the retail chains and rainbow department, otherwise, the design and implementation of evaluation system, it has come to this revelation:the core of development in modern retail chain is to strengthen the differences, the Chinese retail chain enterprises will become normalized and standardized gradually in an increasingly open global market environment, not only the development strategies need to differentiate, but also the logistics service quality evaluation system need to differentiate.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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