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The exhibition industry as a new economic growth point and an important part of the industry , with a strong driving force of the economy and society , known as the \Guangdong by virtue of its strong economic strength and unique geographical location , the exhibition industry in the country has been among the leading position , but the contrast is its Exhibition spread in its infancy , making Guangdong Exhibition transition from extensive growth to intensive growth industry The upgrade of the road to encounter difficulties . Experience economy , economic theory was first proposed in the last century , and the props, commodity and to serve as a stage to provide experience for the economic patterns of consumer goods , is considered to be the human economy following the agricultural economy , the industrial economy , service economy after the The fourth stage of development. In our country, this economic form has gradually taken root in many areas , to flourish , which bring about the change of the propagation environment and exhibition industry , consumer demand and behavior , the focus of enterprise management have taken place qualitative change. Therefore, if the Guangdong Exhibition remains in the original business philosophy , not positive innovative communication strategies to adapt to changes in the economic and market environment , so as to raise the overall exhibition industry overall marketing capabilities and market integration capabilities , then the development of the exhibition industry in Guangdong will again , subject to the constraints of the communication bottleneck \To this end, this paper will focus on the experience of the economy brought about by the spread of environmental change , in particular, is showing in the exhibition industry , new features and trends, consumer demand and behavior changes . The same time , based on the discourse analysis of the status and problems of the spread of Guangdong Exhibition , exhibition spread of Guangdong Exhibition significance of proposed Guangdong, the MICE spread innovation strategy , brand communication strategy , the relationship maintenance management strategies , network marketing strategy and so on, in order to promote the development of the exhibition industry in Guangdong .
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