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The Evaluation of the Official Website Feature and Development Strategy for Hotels of China

Author: YangJing
Tutor: HeXiaoRong
School: Hunan Normal University
Course: Tourism Management
Keywords: Hotels Official website Site features
CLC: F719
Type: Master's thesis
Year: 2011
Downloads: 464
Quote: 3
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Abstract


The study presented in the three background:the rapidly developed and continuously updated of Internet technology, the diversity demand of consumers, the needs of reduce costs and expand sales channels in hotels.The research summarized the studies on the evaluation of hotels’ website and the methods of evaluation of tourism website at home and abroad. This study struetures theoretieal frame by evolutionary stage model of information systems, network marketing theory, and consumer purchase decision model, investigated and analysed 24 hotel management companies’ and 24 economy hotel chain’s sites. Then analysed Jinling Hotel and 7 Days Inn as a case study by using AHP. Eventually come to the following four conclusions:1. The function evaluation model of official website was constructed, which perfect for the domestic hotels.2. This study used the hotels’website features analysis showed that the status quo, the website features information used more common, transactions and interface functions at a medium level, communication function has not been really utilized. Two hotels comparison, the website features of economy hotel chain is more extensive than the hotel management company used.3. By chi-square test found that two types of hotels’ website features was significantly different in the whole, and the two types of information and communication functions and the environment around the hotel were also significant different.4. Evaluated Jinling Hotel’s and 7 Days Inn’s website by using AHP. Then found the results of the two site features excellent quality levels are achieved. Found for the study, this paper also site of the future development of the hotel group proposed fore measures:1. Improve the featrure of hotel information and product information.2. Update the promotions and prices in time.3. Improve the featrure of reservation, and extend to the related services.4. To adjust the site’s structure and to maintain the site’s operation.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector
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