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A company SMS Management Product Marketing Plan

Author: WanZhiYong
Tutor: ChenMing
School: South China University of Technology
Course: MBA
Keywords: SMS governance Marketing planning Business Plan
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 51
Quote: 0
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Abstract


With the steady development of China's economy , SMS technology penetration into everyone's life , a general increase in the quality of people's lives , people seeking a taste of life, spiritual life are increasingly high requirements . At the same time , SMS more and more violations , fraud , pornography , violence, illegal advertising and implicit coercion and other undesirable information sending SMS and improper behavior also increasing, bad information to the construction of spiritual civilization negative impact of user complaints also increased operator costs . This study China Communications Company A subsidiary of China Communications Services Corporation Limited core professional content and application sector companies, long-term focus on \nearly a decade of development and implementation experience. A message filtering products developed by the company can successfully isolate SMS message communication , including fraud , violence , etc., bad information, prevention of malicious mass behavior . Major users of these products directly to the major telecom operators, Internet service providers and other limited customer base , the market is becoming saturated , coupled with international companies such as IBM also announced involved in this market , competition further intensified, further squeezing the market space danger . This paper analyzes the A's in 2011 will face the new market environment , the company and the corresponding products are the main competitive advantages and shortcomings. Next, Company A bad message management products target market selection and positioning , and according to market positioning to determine SMS control products company A bad marketing plan 2011-2015 . Finally use of financial instruments to test the profitability of the project to determine the project is feasible , as A company to further consolidate and expand the adverse SMS product marketing activities provide a valuable reference and recommendations.

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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