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A Study on the Ancient Village Tourism Development under the Background of the Experience Economy

Author: YangZhenHong
Tutor: XuFeiXiong
School: Hunan Normal University
Course: Tourism Management
Keywords: Experience Economy Travel Experiences Ancient Village Tourism Develop
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 459
Quote: 2
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Abstract

As an important part of historical and cultural heritage, ancient village in each country is a natural unit of society is the material and cultural complex, is an important carrier of folk culture is a culture of non-renewable resources. The end of 2008, as China's fourth installment of the list of historical and cultural village baked, China's historical and cultural village the number has reached 108, with those incognito ancient villages, the number of China's ancient villages of 4000 as much as the number of many people shocked, and ancient villages are rich in historical, scientific, cultural values ??leaving it became the darling of the tourism industry. Ancient village tourism development in the rise and rapid development process, highlighting a number of problems, protection and development issues, sustainable development issues, interest mechanism problem and how to meet the needs of visitors to experience the problem and so became the Experience Economy age ancient village tourism development difficult and urgent problem. In this paper, experience the economic context of the characteristics of tourism demand to experience the main line, on the basis of previous studies, the use of literature analysis, field observation, questionnaires and other methods to Yangshan village as the representative of Chinese ancient village tourism development study in the analysis of Yangshan village tourism development process, based on the success and shortcomings, to explore the context of the experience economy ancient village tourism development countermeasures. This article from the introduction, body and conclusion seven chapters. Introduction section introduces the research background, research methods and content. The second chapter focuses on the concepts and theories related to domestic and foreign research overview. The third chapter of the ancient village tourism resources classification and composition, ancient village tourism development factors and problems of China's ancient villages and other aspects of tourism development status grasp. The fourth chapter Yangshan village of empirical research object, through field observations outlined Yangshan Composition and characteristics of tourism resources, elaborated Yangshan village tourism development status quo. Chapter by questionnaire method of Yangshan Village tourists to experience the quality of research, and the use of SPSS software to analyze the data obtained, discovered the tourists to experience the difference between expectation and perception of existence. Chapter VI the conclusions based on research, the use of tourism economics, tourism planning, tourism resources development theory and other disciplines, from development and protection, community involvement, business model and experience of the tourism product design and other aspects of the context of the experience economy experience ancient villages Tourism Development proposes some strategies. Finally, the innovation of this paper, and the lack of prospects for future research are summarized. This research mainly through the following conclusions: (a) through field surveys and interviews of relevant stakeholders found Yangshan village tourism development process, various stakeholders of the question, contradictory, currently housing the villagers have become contradictory interests the center. This paper recommends a government-led, protect the villagers home equity, the realization Village - Village linkage development. (Two) the shortage of funds, lack of personnel issues such as professional tourism village tourism has become the bottleneck of the development. (Three) through the Yangshan Village tourists sample survey questionnaire found that due process of tourism development exist many problems, leading to their perception of the overall experience of tourists expected to experience a larger gap. In short, China's ancient village tourism to achieve sustainable development, we must hold to the scientific development of the attitude to the government-led, and coordinate the process of developing the presence of various conflicts and to improve the experience of the value of tourism products in order to achieve improved visitor satisfaction, increase local revenue \

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