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B2C e-commerce businesses competing Strategies

Author: WuBin
Tutor: YaoKai
School: Fudan University
Course: Business Administration
Keywords: B2C E-commerce Competing strategies Network Marketing Strategic Management
CLC: F713.36
Type: Master's thesis
Year: 2008
Downloads: 742
Quote: 6
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Abstract


Since 2000 , e - commerce can be described as one after another , wave after wave . Confused world , we are thinking about the status of the e-commerce industry and in the future , in particular how the e-commerce business is a successful model , how e-commerce businesses and traditional production enterprises , as well as between the upstream and downstream of the industry should rationalize the relationship ? I noticed that many friends around me , including my own , are thinking about the possibility of entrepreneurship in the field of electronic commerce . What to do, how to do , a topic I ponder long and B2C e-commerce enterprise profitability and success stories gave me a lot of inspiration . This paper attempts to operators of e-commerce businesses , especially B2C e-commerce enterprises , competing strategies , network marketing for some exploration . Ultimately , I propose recommendations on how to build B2C platform , including the integration B2M, C2C .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > E-commerce,online trading
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