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The trial marketing research of the post - information age

Author: WuXiaoFei
Tutor: WangChunQuan
School: Northwestern University
Course: Communication
Keywords: After the information age Network Trial marketing Spread Test off
CLC: F713.50
Type: Master's thesis
Year: 2009
Downloads: 233
Quote: 1
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Abstract


After the arrival of the information age , people increasingly rely on \In this process , the traditional trial marketing will be a new change , coupled with the experience to help push the economy after reorganization and polymerization of resources , a new kind of state trial marketing re - valued by the major companies . The thesis is in the context of post - information age trial marketing based on network path propagation . The network intervention played a key role in the entire trial process of marketing communication such trial marketing communications to be established and liquidity necessary condition . Involved in the dissemination of the audience ( consumers ) must apply through the network test off , and then you can get a free trial opportunity . Gave birth to the network based on the the trial marketing mode of operation of the network path to promote the test off this special group and corporate target audience there are superimposed , so more and more enterprises begin to pay attention and professional website and use this trial marketing mode of transmission , and in the specific practice operations achieved certain effects , but at the same time led some researchers to pay attention to and thinking problems . The thesis literature study , a combination of qualitative analysis and empirical investigation , and strive to achieve the unity of the qualitative and quantitative , coordination , paraneoplastic perceptual experience and ethnographic research methods at the same time , an attempt to more clearly and accurately spread flow the trial based network marketing study . Thesis based on the existing basic situation analysis of trial marketing communications based on network path from the communication perspective to tease out the development status of various types of trial marketing communications based on network path , at the same time to find the type of propagation problems and omissions in the operation , through analysis available for use or reference operation methods and precautions , making the context of the information age spread probation marketing based on network path more smooth and harmonious .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Market > Marketing
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