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The Innovation and Advancement of Universal Service in China Post

Author: WangJian
Tutor: HeJiaXun
School: East China Normal University
Course: Public Administration
Keywords: Postal Universal service Innovation to improve Package
CLC: F618
Type: Master's thesis
Year: 2008
Downloads: 273
Quote: 1
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Abstract


Post the welfare department of the state and the state management. It provides for all citizens universal postal services business, according to the country's sovereignty and the need to fulfill certain government responsibilities. Both developing and developed countries, the postal businesses, organizations and individuals in terms of the basic means of communication. Post to provide products and services are in large part the \The postal service levels directly reflect the level of socio-economic development; also reflects the level of people's living standards. In recent years, with the rapid development of increasingly developed commodity circulation, transportation and postal services kind of becoming rich, as the postal parcel business of one of the traditional business not only to face external intense competition in the market, while also facing the postal internal business shunt problem, beginning in 2004, the sluggish growth of the domestic parcel business, the volume of business was continued to decline, the overall situation is not optimistic. Therefore, how to change the current state of development of the parcel business, how to better fulfill the functions of the universal postal service, became China Post is a very urgent need to address the problem of the parcel business. This paper is divided into five parts. The first part of the introduction. Description of the background, purpose and significance of this study; clear the results of the research at home and abroad with the method of this study. The perspective of public administration, described on the basis of the study. The second part of the relevant background information. Divided into two parts of the theoretical background and business status quo background. Analyzing business development status from the theory of the universal service and innovation, and postal parcels. The parcel business characteristics, the development situation of the main achievements and the main problem. The third part of the parcel business innovation to improve strategic thinking. Is a core part of this article. Analysis of the the parcel business development situation, put forward the parcel business innovation to improve the overall framework system, and expounded the parcel business innovation to improve the general idea, product attributes parcel business, market positioning and target customer base, design new package system of business products, has developed a strategic parcel business innovation to improve the developmental strategies of the China Post separation of enterprise from the parcel business management system. The fourth part, the postal parcel business innovation to improve the measures. On various parcel business innovation to improve policy measures and supporting measures were discussed. The fifth part, conclusion. Worthy of further study on the basis of summarizing the full text. The contribution of this paper is to Review and elaboration of the theory of universal service, combined with the functions of the universal postal service as well as the analysis of the role. In the China Post separation of government administration from enterprise management, business restructuring macro context, postal parcel business innovation to improve the analysis and research. SWOT analysis carried out a detailed analysis of the situation of the development of the postal parcel service from four aspects of the strengths, weaknesses, opportunities and threats from the different angle of focus. Clear the problem, clarified the thinking. Business research Guangdong and Yunnan provinces, seminars and on-site practical sampling method to collect the postal front line of actual operating data. Listened to a large number of the postal front-line workers and grassroots management views on the basis of the formation of the point of this article, separately from the market positioning the six business interface management body, the tariff system, service standards and marketing system to identify the problems and countermeasures. Articulated not only stay in the description of the properties of the universal postal service, but targeted to a specific postal services on universal service with the relationship between competition and innovation. Analyze problems, propose a solution, the final form of research results. Provide a favorable reference to the actual operation and management of the postal.

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CLC: > Economic > Posts and Telecommunications economic > Postal > Postal services
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