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A Study on Difference of Rural Tourism Products

Author: BuHuiMin
Tutor: YanYaYu
School: Xiamen University
Course: Tourism Management
Keywords: Rural Tourism Differentiation Strategic Research
CLC: F592
Type: Master's thesis
Year: 2008
Downloads: 628
Quote: 2
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Abstract


Rural Tourism in China because of the late start , the development of the market is still immature . Many rural tourism products in order to adapt to the broad needs of the market , just a little change on the basis of the original surface development , lack of innovative design and depth of processing , cultural taste , the obvious features, not meet visitors a multi-level , diverse and high-grade travel demand , making it difficult for visitors to feel and experience the real rural tourism , thus affecting the development of rural tourism stamina . Based on this, we conducted a study of the rural tourism product differentiation , the main content is as follows : The first chapter is the introduction . Including research background and significance , the theoretical basis of the study , the content and the frame structure , and research methods and innovations . The second chapter is a summary of research . Including product differentiation Research and rural tourism products Research . The third chapter is the study of the rural tourism market segmentation and competitive strategy . Overview of rural tourism , rural tourism market segmentation and rural tourism operators competitive strategy , also laid the foundation for double -oriented strategic model for rural tourism from both customer needs and market competitors . The fourth chapter is the construction and implementation of the model of dual -oriented product differentiation strategy . Including dual - oriented concepts proposed ; dual - oriented strategy model and factor analysis ; dual -oriented product differentiation strategy for implementation of the model . Pointed out that the core layer of product differentiation , the form layer product differentiation , an additional layer of product differentiation rural tourism product differentiation , service differentiation throughout the product overall level always like an invisible hand , and the differences between brands is an advanced form of rural tourism product differentiation is the ultimate way . The fifth chapter is the conclusion . Pointed out that as a rural tourism product operators , to get out of the homogenization Ex, must have a strong ability to innovate and professional service , and pay attention to the difference in manufacturing differences using differences breakthrough \core market competitiveness.

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CLC: > Economic > Tourism economy > China 's tourism industry
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