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Management Problems and Solutions of Zhangjiajie National Forest Park

Author: TanSiLiang
Tutor: WuXiaoYue
School: National University of Defense Science and Technology
Course: Public Administration
Keywords: Management of Tourist Attractions Zhangjiajie National Forest Park Strategy
CLC: TU986.3
Type: Master's thesis
Year: 2011
Downloads: 448
Quote: 1
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Abstract


In this paper, the writer has the dual identity of reporters and researchers to study the Tourism Management. Using Zhangjiajie National Forest Park as an example, introducing tourist attractions at home and abroad, employing management theory, this paper described the current situation of management of tourist attractions in Hunan, explored the problems , and made relevant recommendations. the second chapter is in the theoretical basis of the relevant concepts and the concepts involved are tourist attractions, scenic spots and tourist attractions management products; related theory are management theory, tourist attractions, tourism, management theory, and sustainable development of tourism experience Theory and the SWOT analysis model. Domestic and international tourist attractions described in the third chapter are the United States a Elias National Park Wrangell, UK New Forest National Park, New Zealand Tongariro National Park; national scenic area Yunnan Pudacuo national Park, national scenic area of Jiuzhaigou in Sichuan Province, Tangwanghe National Park in Heilongjiang Province . The fourth chapter is Analysis of Tourism Management, from the Zhangjiajie National Forest Park management status and management problems in two aspects, analyzing the the problems of management of the scenic area, scenic area development and the products. Consistent with Chapter IV ,Chapter V found out countermeasures and suggestions for Hunan .and this is from three aspects: Management Guidelines of the tourist attractions, tourist attractions development and management Target Mode and the innovation of product in tourist attractions. Practical issues involved (both the author personally experienced or seen an interview with media coverage of the case) are: Zhangjiajie National Forest Park Tickets developing principles, the sustainable development of design ideas of Zhangjiajie National Forest Park, improvement of the quality of tourism products .Hunan has rich tourism resources, but not fully using of existing resources. In order to achieve the goal of being a tourism province, to enhance the management level scenic spots is really urgent. Initiate this type of research on the management of Zhangjiajie National Forest Park, the analysis carried out in many ways, I believe this article on the management of tourist attractions in Hunan would be useful.

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CLC: > Industrial Technology > Building Science > Regional planning, urban and rural planning > Garden planning and construction > Landscaping works, operation and management
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