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Research on Rural Power Market and Management Analysis in Huludao

Author: WangHaiTao
Tutor: YangKeLei；PuYong
School: Tianjin University
Course: Industrial Engineering
Keywords: Rural power Market research Management analysis Marketing strategy
CLC: F426.61
Type: Master's thesis
Year: 2008
Downloads: 80
Quote: 0
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Abstract


Follow the development of market economic, the power industry is growing fast, and the system reform of power has attained the preliminary effect. But the problems are increasingly appearing because of the traditional system of monopoly competition. The system reform of power is the first business for strengthening power firm.In paper, power market and its property is introduced, and the development of power industry in our country and power market in the world are analyzed. Base on this, the current situation of power market in Huludao is analyzed, and the problems in marketing are found and analyzed deeply with series of problems from“Two Reforms and One Price”. The marketing strategy of Huludao Rural Power Bureau is drawn up through the application of industrial engineering theory, based on the analysis of management in Huludao power market. The price strategy of rural power is analyzed using case analysis. The measure of examination is drawn up using sample-check method. The measures of collecting power change are proposed based on game theory and experiences. In addition, the strategies are drawn up in demand guide, energy substitude, service promotion, image marketing, equivalent no-free service, and so on.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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