|
30 years of reform and opening up, China's sustained and rapid economic growth. Such an advocate of speed era, many companies are young and energetic, they seize the opportunity of rapid development in China, while the rapid growth of their own, but also learn and absorb the mature enterprise management theory and experience the transformation of Western developed countries to improve their own . Relying on the rapid expansion of the domestic market as one of China's earliest opening up of the industry, the appliance industry, the emergence of a number of their countrymen proud national brands, such as Haier, TCL, Midea, Changhong. However, the development of the market, after all, will flatten the once glorious household electrical appliance enterprises are falling by the wayside in this transition. After 2000, the number of poor innovation, not timely adjustments to the strategy of the enterprise, such as: Kelon, Little Swan, Australia Kema, Rongshida because of poor performance, have acquired; while the other group to seek new avenues enterprise, but the situation difficult, Haier caught in the quagmire of a diversified, TCL caught in the internationalization of the dream; journey of innovative minority enterprises like Lenovo, beauty, open up a vast market territory. Innovation is not a pleasant and relaxing thing, it is boring, tedious, and problems of subversion and change, along with the, only continued innovation to bear rich fruit. Entrepreneurs should pay attention to the source of innovation and opportunity, more purposeful innovation. In this paper, the lives of U.S. electrical domestic marketing organizational change study to illustrate how to break through the bottleneck of growth through innovation, and hope to learn from some of China's household electrical appliance enterprises in the transition. This article is a total of seven chapters, in addition to the introduction of the first chapter made a brief introduction to the background and theory papers, the other six parts around is the reconstruction of the domestic marketing organizations in the strategic transformation of the lives of U.S. electrical expand. Second chapter first introduces the beauty of life Electric Company Description and marketing organization, staffing status quo; two chapters around the Midea Electric Appliance which marketing environment analysis, analysis of the problems in the lives of U.S. electrical marketing organization. Chapter focus on the lives of U.S. electrical marketing organizations reconstruction. Chapter specific effect of the marketing organization of the lives of U.S. electrical remodeling. Finally, in Chapter VII summarizes the conclusions of this study and revelation.
|