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Beginning in the 1980s , especially in the 21st century , in the context of growing globalization in response to the trend of globalization of competition , and to meet the higher demands of the customers on the competitiveness of their products , and continue the pursuit of management optimization and business model changes. Many enterprises production processes as non - core competencies , OEM or ODM to obtain the product directly from the manufacturer in the form of , and utilize the advantage of its own brand, channel , design to meet customer demand oriented , marketing , and obtain the desired profit . How to locate OEM relationship with the business as a whole , how the difference between its own production business , the need for the OEM business is different with its own production business organization and process adjustment confusing . Global white goods giant , is also the largest white goods industry OEM business , one of the company 's E OEM business , the paper introduced the E - business , OEM business development , OEM business management and operation , combined with the work cognition and experience in practice , the proposed positioning , restructuring needs to clear OEM business reengineering process . At the same time , correct determine the importance of the development of OEM procurement strategy and competing relationship program . Papers on the basis of theory with practice , the application of research methods or solutions friends engaged in OEM business to inspire as well as peer companies or people who are interested to become a high-quality OEM suppliers to expand their business , or even further to establish its own multinational brand manufacturers sales reference.
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