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Private Educational Training Enterprise Brand Marketing

Author: ZengFanChao
Tutor: ZhangChuanZhong
School: Jinan University
Course: Business management
Keywords: Private Educational institutions Brand Marketing
CLC: G522.74
Type: Master's thesis
Year: 2009
Downloads: 631
Quote: 0
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Abstract


Industrialization of Chinese education , international development , education and training industry has been an unprecedented development . Education and training is considered to be the most valuable investment projects , respected for global strategic investors . With the gradual increase of the domestic education and training institutions , the famous foreign education and training group have entered the domestic education market , the education and training market in China is bound to make the competition more intense . Pure advertising marketing , has been enough to impress consumers . Contemporary education has begun to shift to industrialization , During this period of brand management and marketing communications is even more important . How to establish the identity of the brand of an educational institution , which is far from being a brand awareness can do . Current education and training market brand marketing literature reference , practical case studies , authoritative portal data collection , research practice , research , education and training institutions on the current domestic and international brand marketing status quo Exploration , combined with Philip . Kotler for marketing theory of educational institutions and Schultz integrate the marketing, education and training institutions should have a variety of brand marketing awareness , strategy , strategy and methods , thus eleven steps to integrate the private educational institutions brand marketing .

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CLC: > Culture, science,education, sports > Education > China's education > Education system > School in the form > Society -funded school
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