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Development Strategy Study on Beijing Diangel co.,Ltd

Author: LuMan
Tutor: TanZhongFu
School: North China Electric Power University (Beijing)
Course: Business Administration
Keywords: Corporate strategy Energy-saving industry Diversification
CLC: F279.26
Type: Master's thesis
Year: 2009
Downloads: 36
Quote: 0
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Abstract


Worn to Beijing the South its Fisher Scientific Co., Ltd. as the research object , objective analysis of the energy-saving industry macro environment and industry environment , and the integrated use of the resource capacity theory , value chain , the Boston matrix and SWOT analysis of a variety of strategic analysis tools from the corporate human resources , marketing , financial condition , core competitiveness aspects , analysis and research on the enterprise's own resources and strategic capabilities . As the basis for the overall strategy of the Beijing Dainan its Fisher Scientific Co. diversified and competitive strategies and functional strategies of the various business units . Combined with the actual situation of the company , established ideas and mode of implementation of the strategy , organizational restructuring , strategic resource configuration , and implementation of the proposed the construction of the internal management system , remuneration and performance appraisal .

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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