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Insurance is an economic compensation system has an irreplaceable role in safeguarding the growth and development of the market economy. The sustainable development of the insurance industry to further protect and promote economic development. Development of the insurance industry is the larger, more accumulation of insurance funds, economic production, the stronger the ability to compensate, so as to promote economic development. Insurance funds, on the other hand, in escrow responsibilities reserves, insurance companies may be funds for investment, provide adequate funding for social expanded reproduction. Therefore, the further development of the insurance industry has a very positive sense. Competency essence characterize all those characteristics that lead to outstanding performance in the workplace, which is characterized in that the performance can be excellent and performance mediocre distinguish. Competency technology can be widely used in the selection of human resources management, training, promotion, compensation management, and other areas, has a certain significance to the development of human resources, improve organizational operational benefits. Insurance sales staff, literature review, interviews, questionnaires and other methods to explore the excellent sales staff competency, to provide a theoretical basis for sales personnel selection, training, assessment. The study consists of three parts: the first part of the literature on the concept of competency, competent characteristics of domestic and foreign research progress, competency model of progress and sales staff competency were analyzed for future research to lay the theoretical basis, and the formation of this study, the operational definition: Competency refers to all the characteristics of the outstanding performance in the workplace. The second part, the use of exploratory factor analysis to explore the the competency factor model of the sales staff, the initial construction of the sales staff competency questionnaire. By the two tests, the original questionnaire was revised to finalize the formal questionnaire consisting of 31 items, and a statistical analysis of the questionnaire reliability and validity index, the total scale reliability coefficient of 0.933, The subscales consistency coefficients were 0.684,0.916,0.889,0.909,0.783 It is suggested that this scale is reliable. The third part, the use of single-factor variance analysis and multiple comparison test and independent samples T-test of the impact of demographic statistics variables of the sales staff competency evaluation, including gender, age, education level, work experience, marketing, object, professional background and seven aspects of the current position.
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