Dissertation > Excellent graduate degree dissertation topics show

Study on Electric Power Distribution Strategy for Tonghua Power Supply Company

Author: GaoYang
Tutor: LuoGuoLiang
School: North China Electric Power University (Beijing)
Course: Business Administration
Keywords: Power Supply Company Large consumers direct Target market Marketing mix
CLC: F426.61
Type: Master's thesis
Year: 2009
Downloads: 198
Quote: 0
Read: Download Dissertation

Abstract


With the continuous deepening of the reform of the electricity system , supply enterprises are facing the market environment changes , how to strengthen the implementation of power marketing, ensure that the power supply enterprise healthy, stable and rapid development , has become the primary task facing the power supply enterprises . This paper first discusses the macro and micro environment , the competitive environment and other aspects Tonghua power supply company facing the marketing environment , and Tonghua supply the company's business and marketing problems were analyzed ; followed by the Tonghua electricity market characteristics and Tonghua the power company power marketing situation, the electricity market for electricity market segmentation and target selection positioning ; finally developed a large user -driven target marketing mix strategies and safeguards , and large consumers direct purchase of electricity marketing model the implementation of recommendations.

Related Dissertations

  1. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  2. Marketing Strategy of China campus buy,F274
  3. The M Company Essential Oil Skincare Marketing Strategy Study,F274
  4. China Refractory Products Market Marketing Strategy,F274
  5. Junshan Green Tea Co., Ltd. Shaanxi Marketing Strategy,F426.82
  6. Study on the Electricity Transmission and Distribution Equipment Manufacturing Enterprise for Marketing Strategy,F426.6
  7. Jiangxi N County Electric Power Supply Company Performance Evaluation Research,F426.61
  8. The <Made for China>, the New Challenge of the Luxury Industry,F723
  9. A Study on Products Marketing and Choice of Suppliers of Jasper Company,F274;F426.63
  10. A Study on Marketing Strategy of ZB Ready-mixed Concrete Company,F426.92
  11. China's commercial banks Marketing Analysis and Development,F832.2
  12. Research on the Marketing Models of Microelements Fertilizer of SDSW,F426.72
  13. The Research about Human Resources Management on FUZHOU Electric Enterprises,F426.61
  14. Research on Human Resource Planning of the County-level Power Supply Company,F426.61
  15. YJ Hospital Services Marketing Strategy,R197.3
  16. Research on Positioning Strategy of Herbal Tea Brands,F426.82
  17. A Study on International Marketing Strategy in Accelink,F626
  18. The Strategy Research of Faw Mazda Entering Car Market,F426.471
  19. Digital Library Industry Marketing Strategy,F274
  20. Chinese Commercial Bank Marketing Management Strategy,F832.2
  21. Wood ICI retail business and the market response to the plight of research,F426.72

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile