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Research on International Market Position and Marketing Strategy of Large Apple Juice Concentrate Processing Enterprises in China

Author: ZhuJianPing
Tutor: YangJianHua
School: Jinan University
Course: Business management
Keywords: SDIC Juice Co., Ltd. International Marketing SWOT analysis STP strategy 4P strategy
CLC: F426.82
Type: Master's thesis
Year: 2009
Downloads: 318
Quote: 1
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Abstract


Successful accession to the WTO under favorable conditions to carry out China's large and medium-sized apple juice concentrate processing enterprises in international marketing strategy for the international market research , for enhancing the comparative advantage of China's large and medium-sized apple juice concentrate processing enterprises to effectively explore the international market , has important theoretical and practical significance. Summarized the research status at home and abroad , the international marketing strategy of China's large and medium-sized apple juice concentrate processing enterprises is still relatively small . This paper attempts to SDIC Juice Co., Ltd. , for example , supported by the international marketing strategy for China's large and medium-sized apple juice concentrate processing enterprises to explore the international market . Recalling the course of development , China's apple juice concentrate processing industry has gone through three main stages of the exploration, growth and maturity , and apple juice concentrate processing industry emerged in a number of large and medium-sized enterprises , SDIC Juice Co., Ltd. is one of the a typical representative . The main part of this article , inspired by classical theory of international marketing strategy framework SDIC Juice Co., Ltd. International Marketing Strategy . Including the following four parts : first , the classical SWOT analysis , this paper Juice Co., Ltd. SDIC internal strengths and weaknesses and the external environment opportunities and threats carried out a comprehensive analysis ; based STP strategic choice theory , this paper to explore the world on the basis of concentrated apple juice demand characteristics and market segmentation , a detailed analysis of the SDIC juice Corporation, the main target market and market positioning ; third, the combination of modern marketing of 4P policy theory , the product strategy for the international market , pricing strategy , promotion strategy , distribution strategy 4 SDIC juice Co., Ltd. an international marketing strategy analysis . Third , taking into account the international marketing of a need of various departments the many effective co-ordination of systems engineering , this paper explores the international marketing idea , to enhance the scale of enterprises , corporate personnel and industry associations building international SDIC Juice Co., Ltd. marketing security conditions .

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