Dissertation > Excellent graduate degree dissertation topics show

Zhuzhou Smelter Group Co., Ltd. Competitive Strategy

Author: LiuWenJing
Tutor: ZhouWenHui
School: Central South University
Course: Business Administration
Keywords: Zhuzhou Smelter Group markets competition strategy resources environment
CLC: F426.31
Type: Master's thesis
Year: 2011
Downloads: 81
Quote: 1
Read: Download Dissertation

Abstract


Looking back on 2010, the nonferrous metals industry experienced many challenges. In the first half, the debt crisis of European Union affected the world. In the second half, the domestic inflation and domestic demanding coexisted. The nonferrous product market was fiercely competitive in the second half after the commodity turnover had been shrinking. Combined with the dual pressures of resources and environmental protection, the nonferrous enterprises faced the severe challenges of the market. Zhuzhou Smelter Group Co. Ltd., an old state-owned enterprises that had been established for fifty years, is facing a turning point in its history. It should go from here?The paper, at the beginning, reviewed systematically the theories such as the competitive strategy. Based on it, the essay analyzed the macro environment of Zhuzhou Smelter Group with a PEST analysis. By means of Porter’s Five Forces Model Decomposition, it analyzed the competition that Zhuzhou Smelter Group had been facing on the market and found the core competitiveness of the enterprise and its current challenges. By means of SWOT, it analyed reasoningly Zhuzhou Smelter’s strengths, weaknesses, external opportunities and threats. The paper also conducted a study on the Blue Ocean strategy that the company should choose a combination of low cost and differentiation of the basic competitive strategy and choose the industry innovation at the same time. The paper’s emphasis is the strategy that Zhuzhou Smelter Group should choose to enhance their market competitiveness. It analyzed the competitive strategy of Zhuzhou Smelter Group, and made the detailed implementation procedures, control methods and safeguards for the implementation of the strategy. The paper tried to turn Zhuzhou Smelter Group into a "resource-saving and environmentally friendly" green smelting enterprise while its market competitiveness strategy was enhanced. Finally, this study can be expected to provide some reference for the metallurgical industry and even the same type of strategic development of large state-owned enterprises.

Related Dissertations

  1. Research on the Attitude Controller Design and Control Strategy of High Altitude Platform,V249.1
  2. A Study on the Strategy of Accoustic Environment Design of Underground Space Station in the City of China,U231.4
  3. The Research on the Architectural Adumbral Method of Building,TU226
  4. The Research of Children’s Medical Environment Based on New Medical Mode,TU246.1
  5. The Livability Research on the Apartment Designs for the Old,TU241.93
  6. The Research on the Design of Waterfront Open Space of Daowai District in Harbin,TU984.113
  7. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  8. Fuzzy Rhetoric Research of the Literary Language,H05
  9. Research of Aerospace Science Research and Innovation Building Design,TU244
  10. Study on New Product Launch Strategy in Decathlon,F274
  11. Environmental ethics based on the concept of circular economy of tourism research,F590
  12. The Practice and Exploration of Compiling Rural Junior Middle School Art Textbooks Base on the Local Resources of Jingmen,G633.955
  13. Military exercises in the Corps of Engineers engineering equipment maintenance to protect the allocation of resources,E251.2
  14. On Design of Process-based Collaborative Learning Environment,G434
  15. The Research on Mixed-age Regional Activities Management of Kindergarten,G617
  16. Research on Quadratic Polynomial and Quadratic Polynomial and Quadratic Function in Mathematical Competition of Middle School,G633.6
  17. The Analysis on Background Traceability of the Last Testitems for College Entrance Examinations of Mathematics and the Research of the Teaching in the Preparation for Exams,G633.6
  18. Investigation and Research about the Interest of Mathematics among the Rural Junior Middle School Students,G633.6
  19. Study on International Development Strategy of Chinese Research Universities,G647
  20. A Study on University Science and Technology Innovation Environment Evaluation,G644
  21. Regional Water Environment Pressure Zoning Based on GIS,X321

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile